Intermittent Reinforcement
John and Emily have been dating for a year. At the beginning of their relationship, Emily showered John with affection and thoughtful gestures. He truly felt valued. However, over time, Emily's behavior became unpredictable.
For instance, after a particularly rough week of Emily ignoring his calls and being unusually cold, she suddenly planned a surprise romantic weekend getaway, lavishing him with attention. John felt relieved and hopeful, thinking things were back to normal. But soon after, Emily's cold behavior returned, leaving John confused and anxious.
Intermittent reinforcement is a manipulation technique where positive reinforcement is given sporadically rather than consistently. This unpredictability creates a powerful psychological effect, making the person more likely to tolerate negative behavior in hopes of receiving the positive reinforcement again.